Soft Texture with an Organic, Handcrafted Feel
Jute Boucle is a beautifully tactile, made-to-measure rug or runner woven from 100% natural jute fibre. Defined by its looped boucle construction, this design offers a richly textured surface with a relaxed, organic character that feels warm, grounded, and inviting underfoot.
The boucle loops create depth and softness, making Jute Boucle an ideal choice for interiors that favour natural materials, layered textures, and a calm, lived-in aesthetic.
Jute – Naturally Soft, Sustainable & Warm
Jute is a plant-based fibre harvested from fast-growing jute plants and prized for its natural softness and golden undertones. Compared to sisal, jute has a gentler feel, making it particularly suitable for comfort-focused areas of the home.
Key qualities of jute include:
Naturally soft and pleasant underfoot
Biodegradable and environmentally responsible
Low static and dust-repellent
Warm, earthy colour variation unique to each weave
As a natural fibre, jute brings authenticity and warmth that synthetic flooring cannot replicate.
Boucle Weave – Tactile, Relaxed & Textural
The boucle weave is characterised by its looped yarn structure, which creates a softly cushioned surface with visible texture. In jute, this construction enhances the fibre’s natural irregularity, resulting in a rug with depth, movement, and artisanal charm.
Jute Boucle works beautifully in:
Relaxed, casual interiors
Coastal, bohemian, or organic design schemes
Spaces that prioritise comfort over formality
The texture disguises light wear and adds visual interest without bold patterning.
Made to Measure with Premium Binding Options
Every Jute Boucle rug or runner is custom cut to your exact dimensions for a seamless fit.
Available binding options include:
Fabric bindings
Beige Fabric
Black Fabric
Brown Fabric
Grey Fabric
Oyster Fabric
Tan Fabric
Leather bindings
Black Leather
Brown Leather
Fabric bindings enhance the soft, cohesive look, while leather edging introduces contrast and a more defined finish.
Recommended Applications
Jute Boucle is best suited to low-traffic, comfort-led spaces such as:
Bedrooms
Living rooms and lounges
Home offices or reading rooms
Decorative feature rugs
Not recommended for: kitchens, bathrooms, staircases, or moisture-prone areas.
Care & Maintenance – Care Guide
With correct care, jute rugs can last up to 5 years in residential settings.
Care guidelines:
Vacuum regularly using suction only
Avoid water or steam cleaning
Spot clean using dry-cleaning powder
Rotate occasionally for even wear
Protect from prolonged direct sunlight
Natural variations in colour, fibre thickness, and loop structure are expected and form part of jute’s authentic appeal.
Relaxed Luxury, Naturally Crafted
Jute Boucle brings together softness, texture, and sustainable design in a rug that feels as good as it looks. Made to measure and finished to your preference, it’s a refined yet approachable flooring choice for interiors that embrace natural living.
