Flowing Pattern with Natural Character
Jute River Maps is a distinctive made-to-measure rug or runner woven from 100% natural jute fibre, featuring an organic, flowing pattern inspired by winding river paths. The layered, curving motif creates movement and visual rhythm, adding artistic depth while preserving the warm, earthy authenticity of natural jute.
This design works beautifully in interiors that embrace subtle statement patterns — refined enough to feel sophisticated, yet relaxed enough to remain grounded and timeless.
Jute – Soft, Sustainable & Naturally Inviting
Jute is a plant-based fibre prized for its softness, breathability, and eco-conscious appeal. Harvested from fast-growing jute plants, it is spun into yarns that offer a warm, tactile surface ideal for calm, comfortable living spaces.
Key benefits of jute include:
Naturally soft and pleasant underfoot
Biodegradable and environmentally responsible
Low static and dust-repellent
Warm, organic tones with natural variation
Compared to sisal, jute feels gentler and more relaxed, making it ideal for bedrooms, lounges, and design-led interiors.
River Maps Weave – Organic, Graphic & Expressive
The River Maps weave features a flowing, interconnected pattern that mimics natural waterways. The darker detailing is woven directly into the jute base, ensuring the design feels integral rather than surface-applied.
This patterned construction:
Adds visual movement and layered depth
Creates a statement without overwhelming a space
Works beautifully as a feature rug or a bold runner
The contrast between natural jute and darker accents strikes a balance between artistry and restraint.
Made to Measure with Premium Binding Options
Each Jute River Maps rug or runner is custom-cut to your exact dimensions for a tailored, architectural finish.
Fabric binding options
Beige Fabric
Black Fabric
Brown Fabric
Grey Fabric
Oyster Fabric
Tan Fabric
Leather binding options
Black Leather
Brown Leather
Fabric edging softens the look for organic interiors, while leather binding adds a crisp, modern frame.
Recommended Applications
Best suited to low to moderate traffic interior spaces such as:
Living rooms and lounges
Bedrooms
Home offices and studies
Feature rugs in open-plan spaces
Not recommended for: kitchens, bathrooms, staircases, or moisture-prone areas.
Care & Maintenance – Care Guide
With proper care, jute rugs typically last up to 8 years in residential environments.
Care tips:
Vacuum using suction only
Avoid water or steam cleaning
Spot clean with dry-cleaning powder
Rotate periodically to balance wear
Protect from prolonged direct sunlight
Natural variations in tone, weave tension, and pattern alignment are expected and form part of the rug’s handcrafted identity.
A Pattern That Flows, Crafted by Nature
Jute River Maps offers a refined fusion of organic fibre and expressive design, creating a rug that feels artistic, grounded, and effortlessly elegant. Made to measure and finished to your preference, it’s an ideal choice for interiors that value texture, sustainability, and a subtle statement.
