A Poetic Wool Rug Inspired by Flight, Movement & Quiet Elegance
Birds Hand-Tufted Rug is an exclusive Woven Bliss design that captures the feeling of movement through a soft, refined composition. Inspired by the graceful rhythm of birds in flight, this high-end rug balances visual lightness with tactile richness, creating a piece that feels both artistic and serene.
Set against a soft blush-toned ground, the design features two sweeping clusters of bird-like silhouettes moving inward from either side. This negative-space effect gives the rug a sense of motion and openness, making it an elegant focal point for interiors that favour subtle statement pieces over overt patterns.
Hand-Tufted New Zealand Merino Wool
Each Birds Hand-Tufted Rug is made from premium New Zealand merino wool, selected for its exceptional softness, durability, and luxurious underfoot feel. The wool is dyed and spun in South Africa before being hand-tufted by skilled local artisans into a beautifully finished, made-to-order piece.
Key features include:
- New Zealand merino wool pile
- Wool dyed and spun in South Africa
- Hand tufted by skilled local artisans
- 12mm pile height for a plush yet refined finish
- Exclusive Woven Bliss design created in-house
- Made to order for a more considered and bespoke result
- An Artistic Design with Soft Dramatic Impact
Birds Hand-Tufted Rug is expressive without feeling busy. The scattered flock-like motifs introduce movement and visual intrigue, while the open central field allows the design to breathe. This balance gives the rug a calm, almost gallery-like quality, making it particularly effective in interiors where texture, composition, and restraint matter.
Its design feels contemporary and decorative at once, offering a softer interpretation of statement rug styling.
This rug is especially well-suited to:
- Living rooms and lounges
- Bedrooms
- Dressing rooms
- Reading corners and studies
- Boutique hospitality interiors
- It works beautifully in spaces that need a gentle focal point with a sense of story and movement.
- A Delicate Yet Grounded Colour Palette
The soft blush field gives the rug warmth and sophistication, while the darker bird motifs provide contrast and definition. This restrained colour story feels elegant, modern, and easy to style, pairing beautifully with warm neutrals, natural wood, stone finishes, bronze or brass accents, and layered textiles.
The result is a rug that feels romantic and artistic, yet still refined enough for luxury contemporary interiors.
Made to Order in Four Standard Sizes
Each rug is made to order and available in the following sizes:
- 160 x 230cm
- 200 x 300cm
- 250 x 350cm
- 300 x 400cm
- If you require a custom size, please contact us, and we can assist with a tailored option for your space.
Lead Time & Craftsmanship
Please allow 4–6 weeks for manufacture. This production timeline reflects the care, craftsmanship, and attention to detail that go into every rug. Because each piece is individually made, slight variations may occur, adding to its unique handmade character and artisanal appeal.
Care & Maintenance – Care Guide
With the correct care, a hand-tufted merino wool rug can remain beautiful for many years in residential interiors.
Care recommendations:
- Vacuum regularly using suction only or a vacuum without an aggressive beater bar
- Blot spills immediately with a clean, dry cloth
- Avoid excessive moisture and do not saturate the rug
- Professional cleaning is recommended when required
- Rotate periodically to encourage even wear
- Use underlay for additional comfort, grip, and longevity
- Keep out of prolonged direct sunlight to help preserve colour richness
- Exclusive Design for Calm, Design-Led Interiors
As with all handcrafted wool rugs, slight variations in texture and tone are part of the rug’s natural beauty
Birds Hand-Tufted Rug is designed for interiors that value originality, softness, and meaningful decorative detail. With its exclusive in-house artwork, luxurious merino wool construction, and sense of movement across the surface, it offers a sophisticated way to introduce texture, warmth, and quiet artistry into the home.





